Jim McKinley, Founder

A founding partner of 360Partners, Jim McKinley has a wide range of experience in online marketing, growing companies, and technology.

Jim is one of the two co-founders of 360Partners which was started in 2005.  Initially, Jim managed all aspects of the business: tactical digital marketing expertise, account management, training and development of talent and new customer acquisition.  More recently, Jim’s role has evolved to an active board member that still likes to go deep on things.

Prior to 360Partners, Jim was an entrepreneur in residence at SSM Ventures and co-founded SmartPrice, Inc. in 1999. The company raised $8m in venture capital and provided a free service that helped businesses and consumers compare, select, and manage telecommunication services (long distance, local, and wireless). In his role as VP of marketing and sales, Jim and his team acquired over 250,000 customers in the early days of digital marketing.

Prior to SmartPrice.com, Jim worked for The Boston Consulting Group (BCG) in Dallas, focusing on strategic and marketing issues in the high-tech and utility industries.  Additionally, Jim also served as an information technology consultant for Andersen Consulting, where he designed computer applications, interfaces, and associated business operations for Fortune 500 companies and government agencies.

Jim earned his MBA with high honors from the University of Chicago, with a concentration in Marketing Management. He also completed a BBA in Marketing from Baylor University, summa cum laude. Jim currently serves as an informal advisor to several small companies in the Austin area and enjoys basketball, travel, and spending time with his family.

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